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The Fuld-Gilad Herring Academy of Competitive Intelligence (ACI) pioneered the first certification program in the field of CI back in 1999. The goal then, as today, has been to advance the level of professional training worldwide. Since then, the CIP™ has become the global standard in CI certification among employers and CI practitioners alike. The program provides two levels of certification: CIP-I, and Master of CI/ CIP-II. The program is the only accredited certification program by the standard-setting IACET body.

To read more about the certification process, click here:
ACI’s CIP certification

CIP™ (Certified Intelligence Professional is a registered trademark of Fuld-Gilad-Herring Academy of Competitive Intelligence.)


Naturally, if your role is in competitive intelligence, market intelligence, industry research, business research, or similar areas, you might want to be certified. We will show you a career path in CI and prepare you for advancement in a variety of CI roles, from analyst, to manager, to director and VP. We will give you tools and perspectives you haven’t thought about. We will surprise you. But don’t take our word for it – read our alumni’s comments all over this site. They are never anonymous!  

Competitive intelligence is way beyond a mere “profession”. It is a skill set that will serve you for your entire career, whether in CI or in any other position in business. Unlike specific knowledge, competitive intelligence is a perspective on competing effectively, and all managerial jobs require that skill. 

That’s why the majority of our newly certified CIPs come from such diverse fields as business development, strategic planning, market research, marketing, product management, brand management, project management, technology and R&D, and the executive suite.

Being skilled in competitive intelligence has become a required foundation for managers in a competitive world. We are proud that the CIP™ has become the official badge of this foundation.


Are we the only ones who offer certificates in CI? No. We were the first, we are the most globally recognized, but we are no longer alone. So why get the CIP and not some other certificate from some company or vendor-controlled association?

For one reason only: We change lives. But don’t take our word for it. Read our alumni’s comments.
Everyone can post “accolades” from some attendees (“Informative program!” J.K, US manufacturing company.). No one can post such passionate and enthusiastic accolades as we get from our alumni.
Do yourself a favor: Before spending money on certification, cruise this site and read the real comments, by real managers from real companies. If they don’t give you a sense of how different we are, don’t come to us. Go to our imitators.


The CIP™ Certificate Program provides you with a one-stop shop for the most comprehensive and rigorous education in Competitive Intelligence training available today from the leading thinkers and educators in the field. Our founders have more practical experience than anyone else in this field.

This educational program will not only enhance your ability to perform in a CI-related job function, but also help you define the scope, tools, and modus operandi of an effective and ethical CI program. A well-constructed CI program is the most effective organizational method of managing industry risk, responding to early signals of industry opportunities and, ultimately, achieving a sustainable competitive advantage.


You will receive the CIP™ certificate from the Fuld-Gilad-Herring Academy of Competitive Intelligence, a standard-setter in the industry, assuring organizations that an individual possessing this certificate received the highest quality training available in this profession.

CIP™ Certification ACI Program Course List

Core Courses CIP™-I Certification Level
CEU Credits
CI 101® Intelligence Sources & Collection Techniques
Evening Social Networking: Best-in-Class CI Techniques (*Enrichment Evening Courses) (optional)
CI 202® Competitive Benchmarking & Tactical Analysis
Evening Ethical Boundaries (*Enrichment Evening Courses) (optional)
CI 301 Competitive Blindspots
Evening Communicating CI to Sr. Management (*Enrichment Evening Courses) (optional)
CI 302 Cross-Competitor Analysis
Evening CI - Pragmatic Lessons as Management's Decision Partner (*Enrichment Evening Courses) (optional)
CI 303 Creating & Running a World Class Intelligence Operation
Advanced Courses Master of CI CIP™-II Certification Level
CI 401 War Gaming: Theory & Practice (2 Days)
CI 402 Value Chain Analysis
Evening Profit Pool Analysis (*Enrichment Evening Courses) (optional)
CI 403 Anticipating Disruption (2 Days) – Scenario Analysis Tools and Techniques
  Total CEUs

* Not included in certification program


The Academy of Competitive Intelligence has been approved as an authorized provider by the International Association for Continuing Education and Training (IACET) 1760 Old Meadow Road, Suite 500 McLean, VA 22102. As a student in the ACI courses, you qualify to receive CEUs for each and every course you attend, provided you fulfill the course requirements. To receive CEU credits, students must:

  • Participate in course lectures, teamwork, exercises, and simulations;
  • Attend the entire course.

Fuld-Gilad-Herring Academy of Competitive Intelligence Reaccredited Authorized Provider of IACET CEUs Prestigious Authorization Demonstrates Commitment to High-Quality Lifelong Learning
December 2010

"We are pleased to reaccredit Fuld-Gilad-Herring Academy of Competitive Intelligence as a continued Authorized Provider organization,” announced Karen Niles, President of IACET and Director of Professional Development at the American Speech-Language-Hearing Association in Rockville, MD. “Fuld-Gilad-Herring joins nearly 650 organizations around the globe that have had their programs vetted by third-party experts in continuing education to ensure the highest possible standards are met."

Press Release


To earn the CIP™-I core and Master of CI CIP™-II advanced level of certification you must complete the required number of courses for each level and pass an exam for each level.

CIP™-I level certification requires completion of courses CI 101®, CI 202®, CI 301, CI 302, CI 303. Once you have completed these courses, you become eligible to take the exam.

CIP™-II level certification requires completion of courses CI 401, CI 402, CI 403, and CIP™-I certification. You cannot receive the Master of CI CIP™-II certification without first receiving the CIP™-I certification.

The exam fee for each level is $150.00 (€108 for Europe). The exam is a 50 multiple choice question exam which you would take online. You would be sent a login and a password to the URL. The passing grade is 75. Once you have logged in, you will see that you have a due date to complete the exam. Once you have completed the exam you will be able to see your score right away. You are able to stop and resume when you would like within that open window before the due date. The answers are automatically saved.

If you do not pass the first time you have one more opportunity to take a slightly different version of the exam which you will be given access to at no additional cost within a few hours after your first exam results have been sent, but it must be submitted on or before the due date. Exams received after the due date will be marked as a failing grade on your record.

Upcoming access to the exams will be scheduled for:

October 26, 2014 CIP-I exam – due date November 9, 2014
November 2, 2014 CIP-II exam – due date November 16, 2014
March 29, 2015 CIP-I & CIP-II exam – due date April 12, 2015


In a 2013 survey our CIP™ holders listed the following benefits: 1) getting promoted, 2) better tools to do their work, 3) easier to find new jobs when needed, and 4) more recognition from management.

Additional privileges of CIP™ holders: Participate in our CIP™-only surveys determining the course offerings of the program in the years to come. Use the CIP™ qualification for job search on our career web site.

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