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CI Training for Sales Professionals |
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...Customer Intelligence, as well as Competitor Intelligence |
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“The distance learning program for the CIP designation is an excellent alternative for individuals who cannot be away from work for two consecutive weeks. The course material which included case studies and the presentations by Dr.Gilad and Mr.Fuld was comprehensive and in combination with the video-recordings of each course, creates an enriched learning experience…Not once did I feel that I was at a "distance" and was completely immersed in the course whenever I was viewing the recordings.
“I would unreservedly recommend this program …. It has been a great experience and I cannot wait to apply the learnings to my day-to-day work." - Imran Khalifa, EMD Serono |
- What would you say if someone handed you a manual for your competitors’ next moves?
- Would it help you close a sale if you had prepared responses for every customer objection?
- Could you sell more effectively if you could truly understand your customers’ strategic goals and competitive pressures?
- Is it useful for your sales planning to know your rivals’ blind spots, to see what your competitors don’t see?
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For more information or to see other clips from the Academy’s
distance learning series, click here!
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If you answered “yes” to any of the above, you can use competitive intelligence (CI) training. Our courses do not turn you into a professional CI manager. CI is not your chief job, we know that! But we will give you CI tools that can improve your competitive insight many times over.
Our distance learning courses are very practical. We have trained most of the Fortune 500 and FTSE 100 CI professionals. We know how to develop critical intelligence that will help you sell better and smarter. Winning a sale is more than just about price. It’s about advance insight and getting a jump on the competition.
Among the competencies you will learn without leaving your office are:
- How to assess privately held companies
- Benchmark a rival’s operating costs
- Understand and anticipate competitor behavior and predict significant competitor moves
- Pinpoint competitor blind spots, particularly as they pertain to the market and customers
If you need more details on each of the courses offered, click here for the Seminar Selector or contact the registrar at 630-983-5530.
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