Learn practical frameworks to analyze and predict competitive
threats.
FACULTY: FULD/SANDMAN 0.7 CEU CREDIT
Brussels March 20, Boston: June 12, October 16
This course builds on what you learn in the Intelligence Sources course. You will learn practical frameworks to assess competitive cost of operations, to analyze the true capabilities of a rival, as well as its immediate future actions. You will emerge with a practical toolkit to address specific business situations your company faces. Using case studies, you will:
Benchmark actual business practices and costs of competitors
Anticipate a company’s near-term tactical moves
Construct an early warning approach to monitor a rival’s changing product, service and market shifts
Cut through a competitor’s smokescreen to accurately
anticipate and prepare for a competitor’s new product roll out
Learn the triggers that motivate management to use intelligence expediently
Throughout the day, we will introduce you to analytical frameworks such as competitor benchmarking, financial and cost, and new product role out analysis.
Problem
Sets
All ACI programs teach
students how to overcome the most challenging competitive
intelligence issues. See samples of the problem
sets for this course such as:
