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1 Intelligence Sources & Collection Techniques
1.1 Communicating CI to Sr. Management (Eve)
2 Competitive Benchmarking
3 Competitive Blindspots
3.1 Financial Forensics (Eve)
4 Cross-Competitor Analysis
5 Managing the Intelligence Program
6 War Gaming (Theory & Practice) 2 Days
6.1 Strategy for the CI Professional (Eve)
7 Value Chain Analysis
8 Anticipating Innovation
9 Scenario Analysis

Competitive Benchmarking & Tactical Analysis

Core Certification Course 2

Learn practical frameworks to analyze and predict competitive threats.

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FACULTY: FULD/SANDMAN 0.7 CEU CREDIT

September 23, and November 11

This course builds on what you learn in the Intelligence Sources course. You will learn practical frameworks to assess competitive cost of operations, to analyze the true capabilities of a rival, as well as its immediate future actions. You will emerge with a practical toolkit to address specific business situations your company faces. Using case studies, you will:

  • Benchmark actual business practices and costs of competitors
  • Anticipate a company’s near-term tactical moves
  • Construct an early warning approach to monitor a rival’s changing product, service and market shifts
  • Cut through a competitor’s smokescreen to accurately anticipate and prepare for a competitor’s new product roll out
  • Learn the triggers that motivate management to use intelligence expediently

Throughout the day, we will introduce you to analytical frameworks such as competitor benchmarking, financial and cost, and new product role out analysis.

 

Problem Sets
All ACI programs teach students how to overcome the most challenging competitive intelligence issues. See samples of the problem sets for this course such as:

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