Competitive Blindspots

Core Certification Course

3

Pinpoint your competitors’ strategic vulnerabilities and your preemptive moves.

FACULTY: GILAD 0.7 CEU CREDIT

September 24, November 12

This course, based on the analytical model developed and popularized in Dr. Gilad’s best selling book, Business Blindspots (Irwin, 1994, Infonortics, 1996), will equip you to analyze competitors as well as industries that
will significantly affect your company’s future and bring value to the top management team. Using a Harvard Business School case study, you will learn how to:

• Predict your industry’s evolution paths
• Understand competitors’ behaviors and predict significant competitive moves
• Pinpoint competitors’ soft spots, blindspots, and strategic vulnerabilities
• Assess the importance of information and the right questions to ask your collection network
• Evaluate your own company’s strategy and its blindspots, as well as pinpoint its vulnerabilities
• Identify sources of critical change in the market
• Create proactive intelligence to preempt competitors’ strategic moves

Financial Forensics (evening course*)

Core Certification Course

3.1

FACULTY: SCHWARTZ 0.3 CEU CREDIT

September 24, and November 12

Whether you have little or a lot of exposure to finance, you’ll come out of this course amazed at the new perspective you gain on old financial concepts. This course will teach you how to extract the most relevant numbers from a competitor’s balance sheet, cash flow, and income statements with some surprising insights not commonly taught in finance courses. This program includes cases from a variety of service and manufacturing industries. You will learn how to solve difficult-to-answer competitive questions, such as:

• Is the rival financed appropriately?
• What’s the rival doing with its profits?
• What is the nature of the company’s costs and how do they affect results?
• Does the scale and location of the rival’s operations put it at an advantage or disadvantage relative to you? What are his weak spots?

*This extension course will begin at 6pm and end at 9pm Dinner will be provided.