Cliff Kalb, former head of Merck's Global Competitive Intelligence group will have a lively and frank discussion of his own experiences on "CI in the Trenches".
Immediately following course 4 "Cross-Competitor Analysis", Cliff will spend the next hour and a half presenting a no holes-barred discussion of his experiences. You will learn how CI theory is applied in the trenches in a global multinational pharmaceutical company -- the good, the bad and the ugly. Specifically you will learn how to:
Grow and mature as a practitioner by learning from mistakes made in a fascinating strategic case history.
Break down the steps of a CI assignment into discreet project management tasks.
Level set expectations by proper scoping of work and participation in multidisciplinary teams.
Minimize fire fighting by pro actively managing the CI producer/consumer relationship
Properly prepare KIT's execute against them, deliver insight and close the loop with feedback.
All ACI programs teach
students how to overcome the most challenging competitive
intelligence issues. See samples of the problem
sets for this course such as: