The fundamentals course for those just starting out in CI.
Find creative, proven ways to develop the most timely intelligence
on your competitors and on your market. Learn real-time, on the
ground, ethical collection techniques.
FACULTY: FULD/SANDMAN 0.7 CEU CREDIT
Brussels: March 19, Boston: June 11, October 11
Unique
Exercise!
Human Source
Collection Workshop A real-time trade show
event highlighted by a lively exercise on human
source collection and intelligence reporting.
In this fundamental competitive intelligence course, taught for over 20 years to analysts, managers, planners and researchers of nearly every large corporation globally, you will learn creative and ethical ways to develop timely intelligence on your competitors and markets. You will learn to:
Create intelligence and identify state-of-the-art sources
Apply the most efficient and effective strategies for finding and analyzing information
Analyze privately held companies and subsidiaries
Use the latest Internet intelligence tools and techniques
Confirm rumors and improve management decision-making
Develop rapid-fire team intelligence-gathering strategies
Attendees will receive Leonard Fuld's latest book, The Secret
Language of Competitive Intelligence (Random House, 2006).
Communicating CI to Senior Management (evening course*)
Core Certification Course
Evening
Learn practical frameworks to analyze and predict competitive
threats.
FACULTY: MULLIGAN 0.3 CEU CREDIT
Boston: June 13
This highly interactive course, featuring a former Dale Carnegie trainer and workshop leader, will show you how to get decision makers to sit up and take notice of the critical intelligence you have developed. You will learn the "tricks and tips" of
oral communication. Through exercises and feedback
sessions, you will practice how to present your analysis with poise,
confidence, and impact. Specifically, you will learn how to:
Determine what decision makers want and how they want it
Discover which delivery style is best for your audience
Instantly improve your ability to establish rapport with your audience
Disagree without offending others
Facilitate constructive dissention
Make complicated competitive analysis easy to understand
Make an intelligence report more effective
Present with computers, wall charts, or white boards with confidence
*This extension course will begin at 6pm and end at 9pm. Dinner will be provided.
Problem
Sets
All ACI programs teach
students how to overcome the most challenging competitive
intelligence issues. See samples of the problem
sets for this course such as:
