The fundamentals course for those just starting out in CI.
Find creative, proven ways to develop the most timely intelligence
on your competitors and on your market. Learn real-time, on the
ground, ethical collection techniques.
FACULTY: FULD/SANDMAN 0.7 CEU CREDIT
Boston: June 10 & November 4 2013
Collection Workshop A real-time trade show
event highlighted by a lively exercise on human
source collection and intelligence reporting.
In this fundamental competitive intelligence course, taught for over 20 years to analysts, managers, planners and researchers of nearly every large corporation globally, you will learn creative and ethical ways to develop timely intelligence on your competitors and markets. You will learn to:
Create intelligence and identify state-of-the-art sources
Apply the most efficient and effective strategies for finding and analyzing information
Analyze privately held companies and subsidiaries
Use the latest Internet intelligence tools and techniques
Confirm rumors and improve management decision-making
Develop rapid-fire team intelligence-gathering strategies
Attendees will receive Leonard Fuld's latest book, The Secret
Language of Competitive Intelligence (Random House, 2006).