 Industry’s Profit Pool Analysis
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FACULTY: ROTHBERG 0.3 CEU CREDIT
Boston: June 20 & November 14 2013
How do you identify your industry boundaries? Where are industry profits being made? Are there prospects for profit generation ignored by competitors? Industry profit pool analysis provides insight into these questions. Using an industry value chain structure the CI analyst will identify and financially valuate new opportunities, an essential part of a CI analyst’s strategic role. By using an industry profit pool map, the CI analyst can determine where value can be captured or created, where the company sits in the pool vis a vis its competitors, and what strategic alternatives facilitate swimming into better pools. A profit pool map can then be employed to inform strategic thinking.
In this hands-on, case-based course you will learn how to:
- Define an industry’s boundaries using an extended value chain framework
- Estimate the distribution of profits across value chain activities
- Uncover new sources of profit
- Create an industry profit pool map to fit strategic questions
- Identify blind spots in the firm’s strategic vision that keep it from swimming in new pools
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| All ACI programs teach students to overcome the most challenging competitive intelligence issues. See samples of the problem
sets for this course such as: |
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