Social Networking: Best-in-Class CI Techniques

Evening

FACULTY: FULD/GAGNON 0.3 CEU CREDITS

Learn how to leverage social media to enhance
your understanding of competitors

Boston: June 11

This course will review ‘the usual suspects’ in social media and also introduce some lesser known web entities that can provide deep insight into your competitive landscape. You will go beyond ‘how to find information’ into ‘what this information means.’ You will learn how to interpret the information flooding into these networks as organizations, and individuals, commit more time and effort to sharing their experience and expertise, including an organization’s product team, marketing strategy, growth plans, and more. To demonstrate this, we will examine real-life examples of the data to be found, and the intelligence to be cultivated, through platforms such as; Linkedin, FaceBook, Twitter, Google+, BlogSpot, SlideShare and more…

Those who attend this course will learn about how to target social media for specific competitive insights including, but not limited to:

• Project, product, or regional budgets
• Project and product timelines
• Regional sales quotas and performance
• User experience and voice of the customer
• Product direction around new claims or features
• Competitive messaging and positioning statements
• Growth and expansion strategies
• Organizational structure
• Pre-conference intelligence

*This extension course will begin at 6pm and end at 9pm. A light dinner will be provided.