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CI 101 Intelligence Sources & Collection Techniques
Evening Social Networking: Best-in-Class CI Techniques (Eve)
CI 202 Competitive Benchmarking
Evening Ethical Boundaries (Eve)
CI 301 Competitive Blindspots
Evening Communicating CI to Sr. Management (Eve)
CI 302 Cross-Competitor Analysis
Evening CI: The Good, the Bad, and the Ugly (Eve)
CI 303 Creating and Running a World Class Intelligence Operation
CI 401 War Gaming (Theory & Practice) 2 Days
CI 402 Value Chain Analysis
Evening Telling Stories with Numbers
Evening Profit Pool Analysis (Eve)
CI 403 Anticipating Disruptions – Scenario Analysis Tools and Techniques

Value Chain Analysis

Advanced Certification Course CI 402

Perform competitive cost analysis based on the Value Chain framework and give your management in-depth numerical insights on its competitive (dis)advantage.

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FACULTY: GILAD 0.7 CEU CREDIT

Boston: June 19 & November 13 2013

How does Dell manage to be so profitable in a generally unattractive industry? CI analysts often need to explain a competitor’s competitive advantage. How can it do what it does? The proper answer can come only from a Value Chain Analysis (VCA), which closely analyzes the chain of activities performed by a company to identify precisely (and numerically) the sources of differentiation and cost-value advantages. Understanding the value chain of a competitor means accurately understanding the value of its strategic differentiation. The same is
true for understanding the threats to your own company’s position. You will learn how to:

  • Understand the real strategic differences in value chain activities between your company and its competitors
  • Identify major cost drivers for competitors’ advantage
  • Understand the various sources of sustainable and non-sustainable competitive advantages
  • Replace SWOT with a significantly more sophisticated framework
  • Use a numerical analysis to identify threats to your company’s position
  • Assess which benchmarking has a chance to succeed and which is just a
    waste of money

A NOTE TO PARTICIPANTS

To gain the greatest benefit from this course, please be sure to review the case material in advance.

Problem Sets
All ACI programs teach students how to overcome the most challenging competitive intelligence issues. See samples of the problem sets for this course such as:

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