War Gaming: Theory & Practice

Advanced Certification Course

CI 401

FACULTY: GILAD 2 CEU CREDITS (2 Days)

Boston: June 18-19, October 22-23

A war game is a uniquely structured battle of minds between teams representing various rivals in the industry. We start the course with a theoretical framework for understanding industry evolution, deciphering competitor behavior and generating strategic options, and then progress to application using real data to the point of making market forecasts checked against real events.

On Day One, we lay the framework for analyzing the industry, evaluating the company’s strategic position, and predicting competitor vulnerabilities. Day Two is devoted to an analytical battle between teams, similar to a chess game, and concludes with the most likely competitor scenarios and formation of specific action recommendations. Combining theory and practice, you will learn to:

• Role-play competitors with the most cutting edge techniques
• Learn to run both “Landscape” and “Competitor Response” war games
• Make the most accurate predictions of third parties’ moves
• Understand all the steps needed to organize and play effective games
• Understand precisely the role of intelligence in a war game

Participants will receive Dr. Gilad’s new book, Business War Games (Career Press, 2008), the only such book in the market!

A NOTE TO WAR-GAMING PARTICIPANTS:
To gain the greatest benefit from this two-day program, be prepared to review the case material in advance.