Creating and Running a World Class Intelligence Operation

Core Certification Course

5

FACULTY: HERRING 0.7 CEU CREDIT

In this course, you will learn what it takes to develop and run a world-class intelligence operation that contributes to the organization's bottom line. Whether you are a lone CI practitioner or manage your company's intelligence department you will benefit from our faculty's expertise in developing corporate intelligence programs that are considered among the leading competitive intelligence systems operating today, as well as the most benchmarked by SCIP members worldwide. World-class intelligence practices such as the Key Intelligence Topic (KIT) user-needs identification process, selection of the best organizational model for your company, and the use of appropriate measures-of-effectiveness (MOE) to demonstrate the operation's value to senior management are covered in this rapid-pace, full day program. You will learn how to:

• Establish the professional intelligence process used by successful CI organizations world wide
• Choose the right CI structure for your company or business unit
• Use all three basic intelligence operations to produce actionable intelligence
• Create and use the KIT user-needs identification process to produce the intelligence that your management and organization needs
• And, understand the types of measures that can be used to assess your intelligence operations effectiveness (MOEs) and value (ROI).