Collection & Benchmarking

Collection & Benchmarking 2018-03-28T16:30:10+00:00

Collection & Benchmarking: Module I – Core Certification Courses

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Competitive Intelligence Planning & Collection - CI 101®

WHEN: Boston, Burlington: June 11, 2018 | Chicago, IL: November 12, 2018
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ACIVerified_CIPIFinalIn this fundamental competitive intelligence course, taught for over 30 years to analysts, managers, planners and researchers of nearly every large corporation globally, you will learn creative and ethical ways to develop timely intelligence on your competitors and markets.

Course concepts will be reinforced during a field exercise where students plan and execute a real-world CI effort.  The field exercise will take place in the late afternoon/early evening with a final team oral report delivered by students the following morning.  Students registering for CI 101 only are not required to attend the following morning and may instead submit an individual written report electronically.

In this course you will:

  • Identify the difference between information and intelligence.
  • Learn to effectively plan a competitive intelligence effort.
  • Learn how to translate business problems into intelligence objectives.
  • Move beyond search engines, utilizing other sources of intelligence
  • Learn interview and elicitation techniques to unlock the power of human intelligence.
  • Interact with peers through group discussion and exercises.

Course concepts will be reinforced during a field exercise where students plan and execute a real-world CI effort.

CI 101® – Intelligence Sources & Collection Techniques – SAMPLE VIDEO

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Tactical Analysis & Benchmarking - CI 202®

WHEN: Boston, Burlington: June 12, 2018 | Chicago, IL: November 13, 2018
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ACIVerified_CIPIFinalThis course builds on what you learn in the Competitive Intelligence Planning & Collection course. You will receive an introduction to formal intelligence analysis techniques. You will learn practical frameworks to assess competitor costs, capabilities, and future actions; as well as how to construct a framework to warn you of impending competitive threats.

In this course you will:

  • Learn about common challenges to effective intelligence analysis and how to overcome them
  • Anticipate a company’s near-term tactical moves
  • Learn how and if a competitor can actually execute on its strategy
  • Construct an early warning approach to monitor a rival’s changing product, service and market shifts
  • Interact with peers through group discussions and exercises
  • Benchmark actual business practices and costs of competitors

Throughout the day, we will introduce you to tactical analytical frameworks such as competitor benchmarking, indications & warning, and strategies-to-tasks.


CI 202® – Competitive Benchmarking & Tactical Analysis – SAMPLE VIDEO

Getting an education in CI from Leonard Fuld is like getting investment information from Warren Buffet: They both “wrote the book” in their perspective fields and they’re both engaging, smart and approachable experts.
Fred Neurohr, WellPoint
Intelligence Sources is a great introductory course for anyone looking to either build from the ground up or expand an existing CI program. The content is relevant & applicable to all industries.
Danielle McDowell, Bose
Fantastic course on tools that help create and enhance a business intelligence acumen.
Matthew Chandler, ExxonMobil
I immediately applied my new knowledge after completing the CIP-I core courses. The resulting conversations yielded key decisions.  Immediate payback!
Madelyn Gengelbach, inContact
It is easy to see how ACI has become a cornerstone for CI.
Jeff Orf, The Boeing Company
Superb techniques, knowledge, examples – many years of experience brought to us.
Libby Bernal, BASF

Collections & Benchmarking

The Analytic Framework

Strategic Applications

Strategic Applications

Module II Course
CI 401: War Gaming: Theory & Practice ACIVerified_CIP2Final

Advanced Analysis

Enrichment Online

Enrichment Online

Our Enrichment Online Webinar/Workshops enhance our modules.
View Enrichment Online Webinar/Workshops



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