Enrichment Online Webinar/Workshops
This course will review ‘the usual suspects’ in social media and also introduce some lesser known web entities that can provide deep insight into your competitive landscape. You will go beyond ‘how to find information’ into ‘what this information means.’
More time will be spent on LinkedIn than the other tools as it offers the most comprehensive access to information that can add to your competitive knowledge.
In this one-hour-plus workshop/webinar you will learn about how to target social media for specific competitive insights including, but not limited to:
- Project, product, or regional budgets
- Project and product timelines
- Regional sales quotas and performance
- Product direction around new claims or features
- Growth and expansion strategies
- Organizational structure
This highly interactive course, will show you how to get decision makers to sit up and take notice of the critical intelligence you have developed. You will learn the “tricks and tips” of oral communication. Through exercises and feedback sessions, you will practice how to present your analysis with poise, confidence, and impact. Specifically, you will learn how to:
- Determine what decision makers want and how they want it
- Discover which delivery style is best for your audience
- Instantly improve your ability to establish rapport with your audience
- Disagree without offending others
- Facilitate constructive dissention
- Make complicated competitive analysis easy to understand
- Make an intelligence report more effective
- Present with computers, wall charts, or white boards with confidence
Cliff Kalb, former head of Merck’s global Competitive Intelligence group, will lead a lively and frank discussion of his broad, pragmatic Competitive Intelligence experience as a practitioner in the trenches.
Cliff will present a no holds barred discussion of how Competitive Intelligence theory is applied in building a world class function into management’s trusted decision partner in a global pharmaceutical company. Specifically, you will learn how to: to:
- Minimize firefighting by building trust and respect in the CI producer consumer relationship.
- Manage client expectations by thorough scoping of work, leveraging all available resources in project execution, and closing the loop with feedback.
- Organize the CI activities of an assignment into discreet project management tasks, keep management engaged, and pay it off with valued deliverables.
- Understand several key principles in measuring CI’s business effectiveness.
- Learn to mature as a practitioner by learning from mistakes made in a real strategic case history — the good, the bad and the ugly.
Is it possible that you or your decision makers are getting your competitive picture wrong? Are you using the right assumptions comparing your firm to your competitors? Either way you need to test your competitive story with Key Success Factors and a comparative Financial Snapshot. “Key Success Factors” (KSF) reflect management and analyst assumptions about the drivers of success in a strategic group. It can be a powerful tool for quickly identifying where advantage may reside and whether your company has it.
In this course you will learn how to:
- Design a simple but powerful format for competitor comparison.
- Understand the impact of industry structure, life cycle, and trends for selecting KSF.
- Create a comparative, quantitative KSF analysis of 5 or so factors in order to provide a succinct quantitative perspective of how competitors stack up against each other.
- Craft a telling and tight Financial Snapshot to identify comparative performance.
- Surprise yourself when you test competitive assumptions or KSF against the competitor group’s Financial Snapshot.
Designed specifically for the Academy, the course will engage the experienced CI financial analyst or CPA and neophyte alike, this fast-paced, dynamic program will equip you to unravel your competitors’ financial statements and zero in on potential financial challenges or new strategic initiatives.
Hot industries covered will include: computers, semiconductors, consulting services, internet hardware, financial services, appliances, leading-edge manufacturing and pharmaceuticals. International and domestic examples are both dramatic and up-to-date.
In this course you will learn how to:
- Unravel competitors’ financial statements—P&L., balance sheets , cash flows
- Spot “enhanced” earnings, “watered” assets, expenses paid from reserves and debts hidden off the balance sheet or in the footnotes
- Decipher the minefield of “unusual items” (often disguised as operating expenses);
- Identify “phantom” assets, games with inventories and accounts receivable and payables, and the role of pensions as the booster of profits or the “hiding place” of future disaster.
- Understand the bifurcated impacts of expensing options, the curse of foreign reserves and the imbecility of EPS analyses.
The course covers:
- How to identify the real strengths and weaknesses of a competitor’s strategy and how to graph its profile
- How to identify and evaluate a strategic position – your competitor’s and your own
- How to put competitive developments in perspective
Problem Sets for this course can also be found here.
How do you identify your industry boundaries? Where are industry profits being made? Are there prospects for profit generation ignored by competitors? Industry profit pool analysis provides insight into these questions. With an industry profit pool map the CI analyst can determine where value can be captured or created, where the company sits in the pool vis a vis its competitors, and what strategic alternatives facilitate swimming into better pools. A profit pool map can then be employed to inform strategic thinking.
Using examples this webinar discusses how to:
- Define an industry’s boundaries using an extended value chain framework
- Estimate the distribution of profits across value chain activities
- Uncover new sources of profit
- Create an industry profit pool map to fit strategic questions
Enlightening, now I understand what real intelligence is!
Hands down the best courses. Beats MBA courses by tons (MBA from a top business school in US).
It was extremely inspiring and I feel I learned a lot.
The best education I have had to date!
If you can only take one course, make it this one!
I guarantee anyone in any position of any company in any industry will learn something new.
|Core Courses CIP-I|
|CI 101® Competitive Intelligence Planning & Collection|
|CI 202® Tactical Analysis & Benchmarking|
|CI 301 Competitive Blindspots|
|CI 302 Cross-Competitor Analysis|
|CI 303 Harnessing CI for Maximum Value in your Organization|
|Advanced Courses Master of CI CIP-II|
|CI 401 War Gaming|
|CI 402 Value Chain Analysis|
|CI 403 Anticipating Disruptions|