FAQs 2017-10-04T13:28:46+00:00

Certification FAQs

Naturally, if your role is in competitive intelligence, market intelligence, industry research, business research, or similar areas, you might want to be certified. We will show you a career path in CI and prepare you for advancement in a variety of CI roles, from analyst, to manager, to director and VP. We will give you tools and perspectives you haven’t thought about. We will surprise you. But don’t take our word for it – read our alumni’s comments all over this site. They are never anonymous!

Competitive intelligence is way beyond a mere “profession”. It is a skill set that will serve you for your entire career, whether in CI or in any other position in business. Unlike specific knowledge, competitive intelligence is a perspective on competing effectively, and all managerial jobs require that skill.

That’s why the majority of our newly certified CIPs come from such diverse fields as business development, strategic planning, market research, marketing, product management, brand management, project management, technology and R&D, and the executive suite.

Being skilled in competitive intelligence has become a required foundation for managers in a competitive world. We are proud that the CIP® has become the official badge of this foundation.

Are we the only ones who offer certificates in CI? No. We were the first, we are the most globally recognized, but we are no longer alone. So why get the CIP® and not some other certificate from some company or vendor-controlled association?

For one reason only: We change lives. But don’t take our word for it. Review our Alumni comments throughout the our website or click her to learn more about who make up our Alumni. Everyone can post “accolades” from some attendees;  “Informative program!” – J.K, US manufacturing company.

No one can post such passionate and enthusiastic accolades as we get from our alumni. Do yourself a favor: Before spending money on certification, cruise this site and read the real comments, by real managers from real companies. If they don’t give you a sense of how different we are, don’t come to us. Go to our imitators.

The CIP® Certificate Program provides you with a one-stop shop for the most comprehensive and rigorous education in Competitive Intelligence training available today from the leading thinkers and educators in the field. Our founders have more practical experience than anyone else in this field.

This educational program will not only enhance your ability to perform in a CI-related job function, but also help you define the scope, tools, and modus operandi of an effective and ethical CI program. A well-constructed CI program is the most effective organizational method of managing industry risk, responding to early signals of industry opportunities and, ultimately, achieving a sustainable competitive advantage.

You will receive the CIP® certificate from the Fuld-Gilad-Herring Academy of Competitive Intelligence, a standard-setter in the industry, assuring organizations that an individual possessing this certificate received the highest quality training available in this profession. Complete the five modules and corresponding courses within the approved timeframe and receive your CIP® certificate. For more information click here.
The Academy of Competitive Intelligence has been approved as an authorized provider by the International Association for Continuing Education and Training (IACET). As a student in the ACI courses, you qualify to receive CEUs for each and every course you attend, provided you fulfill the course requirements. To receive CEU credits, students must:

  • Participate in course lectures, teamwork, exercises, and simulations
  • Attend the entire course

Fuld-Gilad-Herring Academy of Competitive Intelligence Reaccredited Authorized Provider of IACET CEUs Prestigious Authorization Demonstrates Commitment to High-Quality Lifelong Learning – December 2010

“We are pleased to re-accredit Fuld-Gilad-Herring Academy of Competitive Intelligence as a continued Authorized Provider organization,” announced Karen Niles, President of IACET and Director of Professional Development at the American Speech-Language-Hearing Association in Rockville, MD. “Fuld-Gilad-Herring joins nearly 650 organizations around the globe that have had their programs vetted by third-party experts in continuing education to ensure the highest possible standards are met.

pdficon_largeRead the Press Release on our IACET Accreditation…

To earn the CIP®-I core and Master of CI CIP®-II advanced level of certification you must complete the required number of courses for each level and pass an exam for each level.

CIP-I® Level Certification requires completion of courses CI 101®, CI 202®, CI 301, CI 302, CI 303. Once you have completed these courses, you become eligible to take the exam.
CIP-II® Level Certification requires completion of courses CI 401, CI 402, CI 403, and CIP®-I certification. You cannot receive the Master of CI CIP®-II certification without first receiving the CIP®-I certification.

The exam fee for each level is $150.00 (€108 for Europe). The online exam consists of 50 multiple choice questions. You would be sent a login and a password to the URL. The passing grade is 75. Once you have logged in, you will see that you have a due date to which to complete the exam. Once you have completed the exam you will be able to see your score right away. You are able to stop and resume when you would like within that open window before the due date. The answers are automatically saved.

If you do not pass the first time you have one more opportunity to take a slightly different version of the exam which you will be given access to at no additional cost within a few hours after your first exam results have been sent, but it must be submitted on or before the due date. Exams received after the due date will be marked as a failing grade on your record. 

In a 2013 survey, our CIP® holders listed the following benefits:

1) Getting promoted!
2) Better tools to do their work.
3) Easier to find new jobs when needed.
4) More recognition from management.

Additional privileges of CIP® holders: Participate in our CIP® – surveys that help to determine future course offerings within the program.


General FAQs

How do I determine which courses are best for my particular needs? Is there a place on the academyci.com web site that will help guide me? 2017-01-07T16:38:45+00:00

Aside from detailed course descriptions, we also offer you two other ways of determining the course that is right for you.

Under each course description we list the “Key Questions” that each course addresses. If you can answer “yes” to three or more of the 10 questions posed for each course, this course will meet your needs.

The second tool is called “Problem Sets”. Our ACI faculty has supplied you with two or three typical problem sets, or mini-exercises, for each course. Each problem set represents the critical challenges – and solutions – students receive in any given program. Try them.

How do ACI courses differ from those I can receive by attending a conference? 2014-09-17T15:48:50+00:00

A conference lecture or workshop is aimed at whetting your appetite, not training you. Often, the quality of the presenters is uneven. At The Academy of Competitive Intelligence’s courses, you actually learn to do the CI work, lock, stock and barrel. You do not sit idly and listen (and you don’t fall asleep, we can assure you!). Moreover, the Academy’s program has its own rhythm and flow, which has been carefully balanced. You end up intrigued, invigorated, with an “Ah ha!” experience. You say to yourself, like our student, Bruce Greenwood of HP said: “One of the best courses I’ve ever attended during my 16-plus year career!” No conference can match this.”

Can I receive any tuition discounts for signing on the entire ACI program in advance? If so, how long do I have to take the entire series of courses toward receiving certification? 2014-09-17T15:47:58+00:00

You can receive a 10% discount if you register in advance for the eight-course CIP program to be completed within a 12-month period.

If I am just beginning in competitive intelligence, which two or three courses would you recommend I take to begin my training? 2014-10-18T21:02:34+00:00

We recommend that you take the first three courses in the program because they are the building blocks and the foundation.

The first course “Intelligence Sources & Collection Techniques” defines intelligence, identifies critical sources, as well as demonstrates human source collection techniques using a mock trade show setting as the backdrop.

The second course, “Competitive Benchmarking & Tactical Analysis” introduces the student to practical analysis techniques, such as determining the cost of operations of a privately held company, or assessing management’s thinking at a rival company.

The third course, “Competitive Blindspots“, outlines a framework for predicting competitors’ moves and identifying their managements’ blindspots as well as your own managements’ blindspots.

With these three courses, you will have the foundation for more “Advanced Analysis” and Intelligence Management courses offered later in the series.

Why should I complete all the courses to receive CIP® certification? 2014-10-18T21:04:24+00:00

The CIP® Certification Program provides managers and professionals in CI-related positions, whether new to the field or with on-the-job experience but no formal training, a one-stop shop to receive a structured, comprehensive and rigorous training in ALL aspects of the CI profession from leading thinkers and educators in the field. This certification program will provide the tools necessary to enhance your ability to perform your tasks to the satisfaction of your organization. Since many organizations are new to the activity, this training will also enable you to define for your organization the scope, tools and a full modus operandi of an ethical and effective CI program. It can assure your management that their CI managers are indeed professionals, with all the security that professionalism yields.

How would you compare ACI’s courses to other competitive intelligence programs? 2014-09-17T15:42:45+00:00

The Academy of Competitive Intelligence’s courses are the most rigorous, comprehensive and thought provoking courses in the field. The Academy was the first training institute of its kind, and its faculty is recognized as the creators of the field of competitive intelligence. We very carefully have constructed the curriculum to build on itself. In the short space of 10 course days, we take the student from the fundamentals to highly advanced, senior-level intelligence offerings. No other single program, conference, or academic institution can address both the scope and the practical applications of our courses. Because we constantly survey our students, we apply their feedback to updating the courses, or adding topics that become relevant to the profession. Because our faculty is engaged in creating CI programs all over the world, we are always the state-of-the-art in the profession. Because our faculty’s writing is at the forefront of the research in this field, our material is unparalleled. Because we are the only ones accredited by the IACET, our standards of teaching are the highest in the world today. We don’t settle for good. We go for excellence.

What is the value of the CEUs? 2014-10-18T21:06:12+00:00

Only IACET (International Association of Continuing Education Training) can authorize an institution to grant CEUs (Continuing Education Units). Recognized by nearly any global corporation that encourages their employees to seek continuing education for career development, CEUs are the gold standard in corporate continuing education, acknowledging that an employee has successfully completed a particular level of training. The Fuld-Gilad-Herring Academy of Competitive Intelligence is the only institution of its kind authorized to grant such credits.

Who is the faculty and what is their expertise? 2017-01-07T16:38:45+00:00

Our founding faculty has been the creator of the CI field, and appropriately, our newer members of faculty have been selected based on their unquestionable leading position in the field, their outstanding training and teaching abilities, and their proven practical experience.

  • Leonard Fuld – founder of Fuld & Co. the first and the leading global CI research firm. Over 35 years experience. Founder Faculty.
  • Ben Gilad – founder of The Academy of Competitive Intelligence, the leading theory developer in the field of CI, and the leading authority on war gaming. Over 32 years experience. Founder faculty.
  • Jan Herring – head of the first formal CI unit (at Motorola), the leading practitioner and consultant in the field of CI. Over 30 years experience. Founder faculty. Former senior CIA official.
  • Michael Sandman – Former SVP at Fuld & Co., a leading research consultant in CI for over 28 years.  Founder faculty.
  • Jay Paap – the leading technology intelligence consultant in the field. Over 28 years experience.
  • Helen Rothberg — Associate Professor of Strategic Management, Marist College. The leading consultant in KM/CI integration.
  • Dan Mulligan — former Carnegie trainer, assistant professor of intelligence at Mercyhurst College, a leading authority on intelligence communication. Active reserve intelligence officer in the US military.

For detailed biographies, see Faculty Biographies.

How long has ACI offered training in competitive intelligence? 2017-01-07T16:38:45+00:00

The faculty leaders, Ben Gilad, Jan Herring, and Leonard Fuld, have offered their courses for the past 30 years and have trained nearly 9,000 CI professionals and their managers. The Fuld-Gilad-Herring Academy of Competitive Intelligence is a merger of two long-established CI training organizations: Gilad-Herring ACI and the Fuld & Company training arm. Since 1999, they have joined to bring the only complete and accredited CI education program, but formalized their joint venture in 2001. Their courses are considered the underpinnings of most CI training programs worldwide, including the core courses that have been taught at the Strategic & Competitive Intelligence Professionals (SCIP) conferences and summits. All three of ACI’s founders have received the Meritorious award from SCIP. The Academy of Competitive Intelligence’s faculty has trained most of the competitive intelligence professionals in the world today.

What is the primary educational goal for the Fuld-Gilad-Herring Academy of Competitive Intelligence (ACI)? 2014-09-17T13:04:51+00:00

ACI’s ultimate goal is to improve the ability of companies and individual managers to manage risks, overcome competitive threats, and anticipate market opportunities, through the use of competitive intelligence tools. If your job involves customers, competitors, alliance partners, suppliers, government agencies, fast changing technology, merger strategies, and so on, you need the insight and foresight that competitive intelligence offers. ACI trains the CI professionals, their managers, their managers’ managers, and an incredibly diverse group of users and providers of competitive insights from all sectors of the global economy and from all over the globe

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