Business strategy games simulate the moves and counter moves of competitors with the goal of formulating a strategy that will outsmart them. Outsmarting competitors can be a cliché if a company formulates its strategy with little idea of how competitors are going to react, or what change drivers in the market foretell an early warning story. Business strategy games force management to examine its assumptions about customers, competitors, and itself.

War gaming is an ancient art, developed by military commanders who needed a tool to envision enemy’s positions and possible moves. Ben Gilad of the Fuld-Gilad-Herring Academy of Competitive Intelligence developed the tool to fit companies looking to understand and account for competitive developments and competitors’ moves before they embark on costly decisions. The essence of Gilad’s war games is predicting competitors’ likely moves, based on true reading of their thinking, and positioning the firm realistically against those moves. The Fuld-Gilad-Herring Academy of Competitive Intelligence is the only institution to offer a public training course in the art and science of business strategy games, with the explicit goal of training participants to take the tool back to their companies and instill it as a decision-support process throughout the organization.

There are several methodologies for war games. Some require proprietary software. Others require deep knowledge of mathematical theories or exotic modeling techniques. The Fuld-Gilad-Herring Academy of Competitive Intelligence’s training module in war games eschews exotic and expensive computer models in favor of using effective competitive intelligence, leading edge behavioral economics’ analytics of predicting competitors’ moves, and sound principles of designing strategies competitors can not replicate easily. That is why companies sending managers to take the Academy’s course on business strategy games include 81% of the Fortune 50. With an unparalleled combination of theory and experience, you are the winner.