In-House Training

In-House Training 2018-08-28T14:39:17+00:00

The CIP program was the best professional training I have received in my 20 year career. I was amazed at the knowledge and insight which allowed the Academy to present multiple full days of information in an organized fashion, and still grip the attention of every student in the class. The program presented more than just the tools of the trade, it challenged the class to think critically. And that, I believe, is the essence of competitive intelligence.

-Dr. David Nixon, Northrop Grumman

Enroll Today!
Enroll Today!

Modules, Individual Courses, & Our CIP® Certification Are Available In-House!

In a world where information overloads and the pace of change are the main problems for decision makers, the companies who astutely use intelligence, not information, win in their markets, make better decisions, save billions and identify opportunities earlier than others.

Intelligence is not more data. It’s not Big Data. It’s insight based on understanding different perspectives in the market: customers, competitors, regulators, suppliers, disruptors, investors. Intelligence is always future looking and generates strategic (proactive) options for decision makers at all levels.

In the 90s, Fortune 500 created dedicated CI positions. Today, the hottest trend among the Fortune 500 is to train a cadre of managers in market-facing positions – business development, capture, product, brand, and project management, R&D, technology scouting, marketing and sales and strategy planning professionals in competitive intelligence techniques.

Making better decisions starts from developing an intelligence perspective. Flying blind is not a strategy.

There are basically two main reasons companies have increasingly turned to in house CI training with us in recent years:

  • 1. Economies of in-house training of a large number of managers vs the travel and tuition for outside programs. The program is economical with as few as 15 people.
  • 2. The ability to create instant internal networks of managers and analysts across various businesses who share the same frameworks and templates for their CI work.

ACI can work with your company to transform many of your managers in various functions dealing with the external competitive environment into true knowledge workers. Our faculty can deliver our classic CIP® education program courses, covering theory and leading edge practices from the basic collection to advanced analysis, from running the CI function to a sophisticated industry risk and opportunity management methodologies.

Whether your company brings us in for a few courses or the entire certificate program, we bring years of experience and breadth of cross industry lessons to bear on discussions with your managers. And, as an added and valuable benefit, your managers can earn internationally-recognized, IACET-approved CEUs for each course completed, enhancing their professional career status.

10 Reasons Why Every Manager Needs Education In CI

The most coveted corporate characteristics today are agility and resilience. Both require the ability to identify change and disruption before they become obvious. Strategic planning and decisions made without the benefit of understanding other players, predicting their reaction and executing robust proactive moves that allow a company to prosper as markets evolve are nothing more than wishful thinking. You can rely on luck, rely on consultants (with agenda) or develop the culture of strategic intelligence in your organization. 

An Early warning system (SEW) uses faint “signals” to identify and avoid surprises early on.  Similarly, to detect competitive opportunities before others have the first move advantage. A CI curriculum provides a variety of frameworks for early warning management of nearly every competitive situation and at every level: from local to global markets.

Strategic risks always rise from industry-wide forces.  Examples include disruptive technologies, formation of a new alliance that changes the company’s competitive position, etc. True CI is critical to managing these risks. This is a critical arena for CI education and one upon which ACI places special emphasis during its training.

Trained CI analysts know the clear boundary between ethical gathering of information and illegal practices. They save you millions in law suits and public embarrassment. How to apply guidelines globally, examine alternate strategies to deliver critical information, know how to work within the ethical “gray zone” are all part of a complete CI education.

Competitive intelligence always has a direct, profit-generating purpose. Whether tactical (determining a rivals’ pricing strategy), or strategic (understanding long-term competitive repositioning across the globe), competitive intelligence is always about economics.

Information overload is not simply a nuisance, it is a problem. Information overload crowds the decision process which can result in poor choices leading to incorrect judgement calls and decision paralysis. The field of intelligence addresses overloads and fake loads very directly through critical analysis and intelligence process techniques – techniques for everyone from the Board of Directors down through the sales force. Information overload is the result of not knowing how to handle the information you have and not being able to recognize an insight out of noise. It confounds executives at all levels. We teach the frameworks that allow you to directly see through the noise.
Companies, especially successful ones, fall prey to unchallenged “formulas” and conventional thinking. A CI-trained manager is the first line of defense. Sometime it’s the best line of defense against a major crisis.

A lot of market information is wasted: it is never converged on the right people, never analyzed right, and never put to use. Training managers in critical CI skills creates an “intelligent organization”. Intelligent organizations are only as good as their own internal CI networks.

Given priorities, dedicated CI professionals have to choose which projects and which executives they support. Training a cadre of market-facing managers in CI techniques allows the “voice of the market” to be introduced and heard at every junction and every project where market reaction is the unknown element that can make or break the bottom line.

Market dynamics is the interplay between ALL high impact players- customers, competitors, regulators, disruptors, etc –  in a given market. Training market researchers and marketing managers in CI allows them to incorporate strategic intelligence about market dynamics into their craft.

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When theoretical concepts and practical implementation come together, the value it creates is mind blowing.
Quinton Swart, Sasol Oil
Excellent tactical program for educating CI professionals – well worth the time spent.
Mike Deport, F. Hoffmann La-Roche
Excellent, introduction to CI Analytical Frameworks
Guy Ruediger, Australian Department of Foreign Affairs and Trade

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