Modules, Individual Courses, & Our CIP® Certification Are Available In-House!
In a world where information overloads and the pace of change are the main problems for decision makers, the companies who astutely use intelligence, not information, win in their markets, make better decisions, save billions and identify opportunities earlier than others.
Intelligence is not more data. It’s not Big Data. It’s insight based on understanding different perspectives in the market: customers, competitors, regulators, suppliers, disruptors, investors. Intelligence is always future looking and generates strategic (proactive) options for decision makers at all levels.
In the 90s, Fortune 500 created dedicated CI positions. Today, the hottest trend among the Fortune 500 is to train a cadre of managers in market-facing positions – business development, capture, product, brand, and project management, R&D, technology scouting, marketing and sales and strategy planning professionals in competitive intelligence techniques.
Making better decisions starts from developing an intelligence perspective. Flying blind is not a strategy.
There are basically two main reasons companies have increasingly turned to in house CI training with us in recent years:
- 1. Economies of in-house training of a large number of managers vs the travel and tuition for outside programs. The program is economical with as few as 15 people.
- 2. The ability to create instant internal networks of managers and analysts across various businesses who share the same frameworks and templates for their CI work.
ACI can work with your company to transform many of your managers in various functions dealing with the external competitive environment into true knowledge workers. Our faculty can deliver our classic CIP® education program courses, covering theory and leading edge practices from the basic collection to advanced analysis, from running the CI function to a sophisticated industry risk and opportunity management methodologies.
Whether your company brings us in for a few courses or the entire certificate program, we bring years of experience and breadth of cross industry lessons to bear on discussions with your managers. And, as an added and valuable benefit, your managers can earn internationally-recognized, IACET-approved CEUs for each course completed, enhancing their professional career status.
10 Reasons Why Every Manager Needs Education In CI
Managers trained in the competitive intelligence skill minimize industry risk. Industry risk – risk that emanates from industry-wide forces – needs to be systematically and proactively managed, just as the more commonly perceived financial risks are managed. Examples of industry risk include disruptive technologies, long-term changes in consumer preferences, performance rise/price decline of substitute industries, an entry of “rule changing” competitors, formation of a new alliance that changes the company’s competitive position, etc. The ability to navigate through industry risk can spell the difference between corporate success and failure. This is a critical arena for CI education and one upon which ACI places special emphasis during its training.
Succeeding in business requires you take an active – not a passive approach – to nearly every aspect of business, including intelligence gathering. When a business crisis looms or someone “upstairs” exerts pressure to deliver results, those educated in competitive intelligence will understand the boundaries within which they can work without stepping over the legal or ethical line. Potential misrepresentation, conflicts of interest, internal management disputes, overselling of findings, trade secret and intellectual property rights, bribery and use of third parties, are among the many issues a managerl must learn. How to apply these guidelines globally, examine alternate strategies to deliver critical information, know how to work within the ethical “gray zone” are all part of a complete CI education.
Given priorities, dedicated CI professionals have to choose which projects and which executives they support. Training a cadre of market-facing managers in CI techniques allow the “voice of the market” to be introduced and heard at every junction and every project where market reaction is the unknown element that can make or break the bottom line.
When theoretical concepts and practical implementation come together, the value it creates is mind blowing.
Excellent tactical program for educating CI professionals – well worth the time spent.
Excellent, introduction to CI Analytical Frameworks