Strategies fail not because they are bad, but because they assume all other market players will play along. Competitive intelligence finds the insight that makes that a reality.
Thinking competitively is not the same as managing. It’s the art of competing to win.
We’ve been teaching it for 24 years.
Strategies fail not because they are bad, but because they assume all other market players will play along. Competitive intelligence finds the insight that makes that a reality.
Thinking competitively is not the same as managing. It’s the art of competing to win.
We’ve been teaching it for 24 years.
What is competitive intelligence?
A way to assess market dynamics- what others are thinking, what others are planning, what other are doing, what others will do, as a necessary basis for smart decisions at all levels.
It’s not data, information or AI research.
We teach it in ways no one else does. We pioneered the field of competitive intelligence training. We worked with every industry and thousands of managers from 6 continents (so, no, no attendees from Antarctica).
We are NOT about competitor profiling, news monitoring, or warehousing unfiltered noise. We know what powerful competitive intelligence can do for you in your job. Let us equip you with this career-building skill that will pay dividends in your professional career, whereever you go and whatever role you take on.
While we don’t always agree with Gartner, we can agree with them that ACI is an
outstanding place to get trained in competitive intelligence.
(ACI is recommended by Gartner report G00781448, January 11, 2023)
Master Class Series 2026
New! The E-CIP™ Virtual
AI+CI vs AI alone
Available for In-House groups of 8 or more participants
Core Courses CIP-I VIRTUAL
Advanced Courses CIP-II VIRTUAL
Available for in-house programs. Contact us for details.
What Our Alumni Say
Our alumni number in the thousands and are the most diversified group of professionals and managers coming from all six continents and hundreds of different industries. More than 50% of the Fortune 500 sent their people to train with us.
Why competitive intelligence?
Business schools teach you how to manage. Leadership programs teach you how to motivate others. Who teaches how to compete? Practice may make perfect but at a very high price.
Competitive intelligence focuses only on the art and science of competing. It enables executives to optimize their decisions in light of the plans and strategies of other high-impact participants in the industry. It reduces noise dramatically, to present clear competitive insights a manager can actually use.
“The ACI series of training courses were the most informative, interactive and effective courses I have ever attended!”
Matt Barham, Cisco Systems
TRAINING OPTIONS
The Master Class Series: CIP™ CERTIFICATION
If your job includes full or part-time responsibility for providing competitive intelligence to decision-makers inside your organization, ACI’s Competitive Intelligence Professional (CIP™) certification is a rigorous training program that will enhance the value you bring to your organization while providing skills that will last throughout your career.
Core CIP-I Program
Advanced Master of CI CIP-II Program
Elite CIP-III Program
All virtual, currently available for in-house teams. Contact us for details.
The E-CIP Program
As AI takes over routine tasks, managers face a dilemma. If they rely on generic LLM and generic AI “analysis”, they lose their only skill of competing: outperforming others through thinking differently. That skill comes from interpreting the data available to all other players to generate competitive insight.
E-CIP™ is a short, intense, three-day program focusing solely on such interpretation. It equips all managers – CI prractitioners, product managers and marketers, B&D managers, marketing, strategy, research professionals, capture teams, and sales/category/brand managers with analytical tools to compete intelligently.
Your alternative is to rely on luck. Good luck 
Bring competitive intelligence to your organization!
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ACCREDITATION
You can find courses on any subject on the internet. We are approved by the International Assoc. for Continuing Education & Training as “accredited provider.” It says something.
